Friday, May 7, 2021

Herzberg's Theory of Motivation for Employee retention and engagement

 

Herzberg’s motivation-hygiene theory is a popular but controversial theory of employee satisfaction. The theory was at the center of a long debate that focused on conceptual and methodological problems with the theory (Sachau, 2007). Herzberg (1959) constructed a two-dimensional paradigm of factors affecting people's attitudes about work (Gawe, 1996). Herzberg’s motivator-hygiene theory provided great stimulus to the investigators for advancing research on job satisfaction (Malik & Naeem, 2013). It catalysed one of the most strenuously contested areas of management theory, largely because of the assertion that there was a weak correlation between financial reward and job satisfaction (Bassett-Jones & Lloyd, 2005).

The motivational-hygiene model states that employee motivation is achieved when employees are faced with challenging but enjoyable work where one can achieve, grow, and demonstrate responsibility and advance in the organisation. That is, when the employees’ efforts are recognized, it brings about job satisfaction and motivation (Dartey-Baah & Amoako, 2011). 

Hygiene Factors

The hygiene factors are also referred to as the maintenance factors and comprise of the physiological, safety and love needs from Maslow’s hierarchy of needs. They are factors that are not directly related to the job but the conditions that surround doing the job (Dartey-Baah & Amoako, 2011). As cited in (Dartey-Baah & Amoako, 2011), Gibson (2000) states that they operate primarily to dissatisfy employees when they are not present, however, the presence of such conditions does not necessarily build strong motivation. These factors include; company policy and administration, technical supervision, interpersonal relations with supervisor, interpersonal relations with peers and subordinates, salary, job security, personal life, work conditions and status. Herzberg called these hygiene factors, since they are necessary to maintain a reasonable level of satisfaction and can also cause dissatisfaction (Dartey-Baah & Amoako, 2011). 

Motivator Factors

According to Herzberg, the motivator factors pertain to the job content, they are intrinsic to the job itself and do not result from “carrot and stick incentives”. They comprise the physiological need for growth and recognition. The absence of these factors does not prove highly dissatisfying but when present, they build strong levels of motivation that result in good job performance. They are therefore called satisfiers or motivators. These factors include; achievement, recognition, advancement, the work itself, the possibility of personal growth and responsibility (Dartey-Baah & Amoako, 2011).

Figure 1 - Dissatisfiers and Satisfiers on the Job.

Source: (Ozguner & Ozguner, 2014)

As cited in (Ozguner & Ozguner, 2014), according to Albers (1982), “the context factors were categorized as dissatisfies or hygiene factors; the content factors were called satisfiers or motivators”.

Figure 2 - The Relationship of Hygiene and Motivational Factors

Source: (Ozguner & Ozguner, 2014)

As cited in (Ozguner & Ozguner, 2014), Scanlan, and Keys (1987) mentioned that, Herzberg summarizes the situation: Because the factors on the left serve primarily as preventives, that is to prevent job dissatisfaction, and because they also deal with the environment, I have named these factors the hygiene” factors in a poor analogy with the way the term is used in preventive medicine. The factors on the right I call the “motivators” because other results indicate that they are necessary for improvement which in substance amounts to coming up to a fair day’s work.

Figure 3 - Herzberg’s Two-Factor Theory

Source: (Ozguner & Ozguner, 2014)

Even though half a century is gone since Herzberg theory was first proposed, organization leadership is urged to first identify what satisfies or dissatisfies their workforce and initiate change programs to nurturing their job satisfaction and elevating job dissatisfaction which may motivate them for higher productivity and retention besides reducing their exit turnover or its intentions (Malik & Naeem, 2013). 

I work for a company in IT industry and it can be observed that most of the employees have basic expectations from the job such as a good salary, good working conditions, welfare. In the absence of such benefits they either voice their disliking/dissatisfaction. However, it should be noted that employees still tend to look out for better opportunities even when these needs are being fulfilled. After having one to one coaching discussions over the time, it would noticed that these basic needs fulfillment alone is not enough for them to retain in the organization and for highest engagement levels. It was found that they seek for new challenges, learning opportunities, growth opportunities and appreciation for their contributions which keeps them motivated.

As an organization it is worthwhile to provide both hygiene factors and motivators to ensure that employees are not dissatisfied and also motivated to retain in the organization.

References

Bassett-Jones, N. & Lloyd, G. C., 2005. Does Herzberg’s motivation theory have staying power?. Journal of Management Development, 24(10), pp. 929-943.

Dartey-Baah, K. & Amoako, G. K., 2011. Application of Frederick Herzberg’s Two-Factor theory in assessing and understanding employee motivation at work: a Ghanaian Perspective. European Journal of Business and Management, 3(9), pp. 1-8.

Gawe, J. E., 1996. Herzber Herzberg's Theor s Theory of Motiv y of Motivation and Maslow' ation and Maslow's Hierarchy of Needs. Practical Assessment, Research, and Evaluation, 5(5), pp. 1-3.

Malik, M. E. & Naeem, B., 2013. Towards Understanding Controversy on Herzberg Theory of Motivation. World Applied Sciences Journal, 24(8), pp. 1031-1036.

Ozguner, Z. & Ozguner, M., 2014. A Managerial Point of View on the Relationship between of Maslow’s Hierarchy of Needs and Herzberg’s Dual Factor Theory. International Journal of Business and Social Science, 5(7), pp. 207-215.

Sachau, D. A., 2007. Resurrecting the MotivationHygiene Theory: Herzberg and the Positive Psychology Movement. Human Resource Development Review, 6(4), pp. 377-393.

 


 

20 comments:

  1. Well said Chamara.Kanfer(1990) stated, it is essential that employees are working in the same way organization wanted them to move so that the goals can be easily achieved if not the entire process of motivation will be a waste of energy.

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    1. Yes Pernalla. An internally satisfied, delighted and motivated worker or employee is actually a productive employee in an organization which contributes in efficiency and effectiveness of organization which leads to maximization of profits (Matthew et al, 2009)

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  2. Yes Chamara, Herzberg's two factor theory of motivation is useful to explore what motivational elements are associated with job satisfaction, as job satisfaction is an important condition for employee retention. Alrawahi et al (2020) states that “a productive environment can be generated by addressing the factors that influence employee job satisfaction and then designing interventions that can be implemented by managers to include and enhance those factors”.

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    1. Yes Oshadee. Even though half a century is gone since Herzberg theory was first proposed, organization leadership is urged to first identify what satisfies or dissatisfies their workforce and initiate change programs to nurturing their job satisfaction and elevating job dissatisfaction which may motivate them for higher productivity and retention besides reducing their exit turnover or its intentions (Malik & Naeem, 2013).

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  3. Very true Chamara, this theory argued that meeting the lower-level needs (extrinsic or hygiene factors) of individuals would not motivate them to exert effort but would only prevent them from being dissatisfied. In order to motivate employees, higher-level needs (intrinsic or motivation factors) must be supplied (Yusoff, et al., 2013).

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    1. Yes Sachith. Hygiene factors avoid dissatisfaction, but they do not lead to satisfaction. They are necessary only to avoid bad feeling at work, motivators are the actual factors that motivate employees at work (Hong & Waheed,2011).

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  4. In addition to your point, according to Herzberg's two factory theory managers should first of all fix poor and obstructive company policies, provide effective, supportive and non-intrusive supervision, create and support the culture of respect and dignity for all team members, ensure that wages and salaries are competitive, provide job security and build job status by providing meaningful work for all positions, prior to motivating employees (Dartey-Baah, 2011).

    Reference

    Dartey-Baah, K. (2011). Application of Frederick Herzberg’s Two-Factor theory in assessing and understanding employee motivation at work: a Ghanaian Perspective. European Journal of Business and Management, Vol. 3 Issue: 9, https://d1wqtxts1xzle7.cloudfront.net/43836326/642-1588-1-SM.pdf?1458255837=&response-content-disposition=inline%3B+filename%3DApplication_of_Frederick_Herzbergs_Two_F.pdf&Expires=1621075378&Signature=I8xKWyNaju5GdIQhfdKyH-mOqA1XgKiVkWUpwRC-G7luDdtgR5sWBWdsDvfdmDp6X459JXzSQGs7sX2W~e0hP05HnkU1RnknJWVIRDKndC~A25wv30Rg8JNq-Od0EsXGwpJEtn15bNRZ72qxq9A0Hniup3EfKJS-4otS~WjXXyACKsK8eVHlAkfuuedT2y6C7~VSTQ1OtAE-lXCsu3rk8tz8Plh9OxWKMx8lpv2KK9jUj3VnK0LKGrNT1oVQWt0bdZFEldLoiF6AMFPA2xC-pG8Dl6Mivw02gwu1yAZVL8kFSiP1eCnYQxVZ2W11TpNZBVgkifkoQWTky8XMZoZHSQ__&Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA

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    1. Yes Sathaharan. The job context factors, on the other hand, are the extrinsic factors that someone as an employee does not have much control over; they relate more to the environment in which people work than to the nature of the work itself (Schermerhorn, 2003).

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  5. Agree with you Chamara. Theory explained that high level needs of recognition, work itself, advancement, responsibility and achievement makes employees satisfied with their job while the absence of lower level needs like working conditions, pay, interpersonal relations, job security and company policies make employees are dissatisfied (Malik and Naeem, 2013).

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    1. Yes Chanaka. The motivational-hygiene model states that employee motivation is achieved when employees are faced with challenging but enjoyable work where one can achieve, grow, and demonstrate responsibility and advance in the organisation. That is, when the employees’ efforts are recognized, it brings about job satisfaction and motivation (Dartey-Baah & Amoako, 2011).

      Delete
  6. I do agree with the fact that initially organizations needs to identify what motivates/demotivates their employees and adapt according to that because Aziri (2011) concluded through a research that employees will be motivated through job satisfaction factors regardless of hygiene or motivator factors.

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    1. Yes. Importance of hygiene factors cannot be ignored since they do have an effect on the job involvement of participants, though the impact level is significantly less than the motivators (Chu and Kuo, 2015)

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  7. Indeed Chamara. Everyone's needs and aspirations are different because there is a standard or benchmark for compensation in the industry that an organization should at least follow to maintain employee job satisfaction, efficiency, and productivity. The conditions for employee retention are enhanced through different approaches, such as performance appraisal, training and development plans, feedback, and the allocation of competitive work. (Raychaudhuri and Farooqi ,2013)

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    1. Yes Harsha. Kacel, Miller & Norris (2005) used two-factor theory to measure job satisfaction among nurse practitioners,
      result of this study supports the two-factor theory that the highest satisfaction scores were all intrinsic factors
      (Motivator) and the lowest satisfaction scores were all extrinsic (Hygiene) factors.

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  8. Thank you for sharing this informative article Chamara. I agree with you that a productive environment can be generated by addressing the factors that influence employee job satisfaction and then designing interventions that can be implemented by managers to include and enhance those factors (Munyewende et al., 2014).

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    1. Yes Vindya. Herzberg’s two-factor theory, also known as the motivation-hygiene theory is one of the most significant theories related to job satisfaction (Dion, 2006).

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  9. Yes Chamara, Hygiene factors avoid dissatisfaction, but they do not lead to satisfaction, they are necessary only to avoid bad feeling at work, motivators are the actual factors that motivate employees at work (Hong & Waheed,2011).Higher levels of engagement are strongly related to higher levels of innovation (Azizah & Gustomo,2015).

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    1. Yes Sandun. To motivate and satisfy employees, managers need to effectively blend the factors well to suit the special needs of their employees (Dartey-Baah and Amoako, 2011)

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  10. Indeed Chamara. Herzberg’s Motivation theory reflects job satisfaction. One of the principles and main theories in the area of job satisfaction and workplace is Herzberg’s Motivation-Hygiene Theory proposed by Fredrick Herzberg (1959). In fact, the concept of job satisfaction emerged in Herzberg’s theory. This theory indicates that job satisfaction and dissatisfaction are formed by various work factors related to job content. Frederick Herzberg concluded that certain factors in the workplace result in job satisfaction (Maia, 2011).


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    1. Yes Gagana. In order to improve job satisfaction and performance level of workers, managers must work on the motivators by providing opportunities for career advancement and development as workers value motivators more than hygiene factors (Ramlall, 2004).

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