As cited in
Doran (1981) first introduced the
specific, measurable, assignable, realistic, and time-related (SMART) method
for writing effective management goals
Specific
A goal is specific when it provides a
description of what is to be accomplished. A specific goal is a focused goal.
It will state exactly what the organization intends to accomplish. While the description
needs to be specific and focused, it also needs to be easily understood by
those involved in its achievement. It should be written so that it can be easily
and clearly communicated. A specific goal will make it easier for those writing
objectives and action plans to address the following questions:
* Who is to be involved?
* What is to be accomplished?
* Where is it to be done?
* When is it to be done?
Measurable
A goal is measurable if it is
quantifiable. Measurement is accomplished by first obtaining or establishing
base-line data. It will also have a target toward which progress can be
measured, as well as benchmarks to measure progress along the way. A measurable
goal will answer questions such as:
* How much?
* How many?
* How will you know when
it is accomplished?
Attainable
There should be a realistic chance that
a goal can be accomplished. This does not mean or imply that goals should be
easy. On the contrary, a goal should be challenging. It should be set by or in
concert with the person responsible for its achievement. The organization's
leadership, and where appropriate its stakeholders, should agree that the goal
is important and that appropriate time and resources will be focused on its
accomplishment. An attainable goal should also allow for flexibility. A goal
that can no longer be achieved should be altered or abandoned. Relevant Goals
should be appropriate to and consistent with the mission and vision of the
organization. Each goal adopted by the organization should be one that moves
the organization toward the achievement of its vision. Relevant goals will not
conflict with other organizational goals. As noted earlier, goals are set by or
in concert with the person responsible for achievement. It is important that
all short-term goals be relevant (e.g., consistent) with the longer-term and broader
goals of the organization.
Time-bound
Finally a goal must be bound by time.
That is, it must have a starting and ending point. It should also have some
intermediate points at which progress can be assessed. Limiting the time in
which a goal must be accomplished helps to focus effort toward its achievement.
Video 1 - SMART Goals - Quick Overview
Source:
I work in a company in IT industry. In
this company also, the goal setting is done based on the SMART objective
criteria. Employees are taking part of the objective setting exercise for the
goal setting of each year. Once the organization wide objectives and growth
plans are set all the relevant information of such targets get communicated to
all employees. Then the senior management is expected to cascade down those
objectives to their level and communicate expectations for each division and
team. Employees based on that information are expected to set their goals for
the year which gets submitted to each of their reporting managers.
Once the objectives are submitted, managers
are expected to ensure that the objectives are well aligned to the company
objectives and then they are in line with the SMART objective criteria. If the
employee MBO does not the SMART criteria most of the times the manager helps
the employee to review it and resubmit again by meeting the criteria.
Armstrong, M., 2006. A Handbook
of Human Resource Management Practice. 10 ed. London: Kogan Page Limited.
Bjerke, M.
B. & Renger, R., 2017. Being smart about writing SMART objectives. Evaluation
and programme planning, Volume 61, pp. 125-127.
Cothran, H.
M. & Wysocki, A. F., 2005. Developing SMART Goals for Your
Organization. [Online]
Available at: http://edis.ifas.ufl.edu
[Accessed 10 05 2021].
DecisionSkills,
2014. Youtube - SMART Goals - Quick Overview. [Online]
Available at: https://www.youtube.com/watch?v=1-SvuFIQjK8
[Accessed 10 05 2021].
Lawlor, K.
B. & Hornyak, M. J., 2012. How The Application Of Smart Goals Can
Contribute To Achievement Of Student Learning Outcomes. Developments in
Business Simulation and Experiential Learning, Volume 39, pp. 259-267.
Ogbeiwi, O., 2017. Why written objectives need to be really SMART. British Journal of Healthcare Management, 23(7), pp. 324-336.


